"He sees you when you are sleeping, and he knows when you're awake", however the local mall Santa is a hard sell to the millions of savvy kids who expect Santa to actually know if they have been naughty or nice. One company is making sure children receive the 'all-knowing' Santa Claus experience they are expecting by offering a personalized phone call from Santa Claus, guaranteeing Santa knows all that he should know.
"The trend to personalize products reaches virtually everything from dolls, video games, and tennis shoes and beyond. We felt that most certainly, Santa Claus should be personalized" says Anne Gaskell, founder of SantaSpeaking.com. The company expects to fulfill 50,000 phone calls to children this Christmas.
"As a mother, I saw the disappointment and confusion in children when I would bring my daughters to the mall to sit on Santa's lap," says Anne, "and I was always upset that parents need to make excuses for Santa's lack of knowing the things he should have known."
"The response has been amazing," says Sarah Urick, co-owner of SantaSpeaking.com, 'especially for the parents who try our service for the first time. We find they are surprised at how in awe their child was that Santa knew all of the details. We receive many email testimonials each week from parents after their child receives their personal talk-time with Santa. It's very gratifying work!"
Scott Williams, president of Emisare, a marketing communications firm and founder of SantaTracker.com, one of the original Christmas sites for kids on the Internet, says, "Kids today need a fresh new Santa, and now we're capable of providing them with a much more believable experience. The typical mall Santa isn't consistent with the Santa legend; it's impossible for the mall Santa to know naughty and nice details. The Santa phone call is simply a better experience all around without all of the stress involved in waiting in line at a busy mall."
How it works: Parents visit www.SantaSpeaking.com where they schedule a date and time for Santa to call; they pay and then are provided with a detailed personalization form where they can fill in fun details for Santa Claus to reference when he calls the child. Calls start at $21.95 and keepsake recordings are available on CD or MP3 for $18.95.
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